$PATH_INFO is your friend when it comes to creating clean URLS. Take for example this URL: http://www.company.com/products/routers If the Apache configuration contains this block: ForceType application/x-httpd-php ]]> Then all you have to do is create a PHP script in your DOCUMENT_ROOT named 'products' and you can use the $PATH_INFO variable which will contain the string, '/routers', to make a DB query.